eFotboll
UI/UX design, graphic design, Branding
Efotboll is an online tournament platform for FIFA 2022 designed and developed by Doctype. This was an in-house project that required branding and UI/UX skills. Once the website was launched and eFotboll was running tournaments I also created all social media graphics and print works (posters, photo walls).
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UI/UX
Efotbolls main function is to allow football clubs and brands to host tournaments easily.
The main components included:
- Tournaments Page – this section included information, tables and tournament brackets.
- Match Lobby – this is where players wait to enter their match.
- Clubs – clubs were able to create a page with news, results and social media
- User Profile
- Backend administration panels
An example of the design files can be found here
Branding
I designed the logo for eFotboll. The brief was for the logo to be simple and recognizable. Early in the process we agreed that using the E was a good foundation for the logo branding, so I ideated around that theme until we arrived at the drafts you see here.
Here are a selection of drafts that were ultimately rejected and the final design.
