Taroscope App

Context

Tarot cards are used by many as a psychological tool for self help and meditation. However, there is a steep learning curve for learning the meanings of 78 cards (which have upright and reverse definitions) and having confidence in your own abilities. 

Opportunity

There are many tarot apps on the app store but most are amatuer and those that are well designed are mainly used as reference tools or for daily card readings.

Objective

Create a tarot app that provides a more entertaining and engaging method for learning the cards and how to use them.

Research

The app is rated quite highly, however mainy of the reviews are from users who are excited to ‘speak’ to their idols and are not reviews about the user experience of the app. Many people that have issues with the app report the following problems:

  • Problems purchasing tickets (ranging from confusion to payment failure)
  • When chatting, characters are limited to avoid spam but users can’t type enough for a full sentence.
  • Lack of interactivity – would like additional features like voting or more emojis.
  • If an artist does reply specifically to your message there is no way to know (it isn’t highlighted differently)
  • Screenshotting has been disabled to stop users sharing conversations online. However many users just want to save memories or copy text over to another translation app.
  • In built translation is not accurate (Google Translate/Papago)

Conclusions and Goals

Many of the user pain points centre around incomplete registration, subscription and chat functionality. For the purpose of this redesign I will focus on improving the following:

  • A onboarding process for new users
  • A new, clearer subscription process.
  • The chat function is the key selling point so we will improve the experience within the apps limitations. More on this below.

User Flow - Registering a New Account

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User Flow - New Subscription

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Initial Sketches

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Wireframes

Wireframes available on Figma at

Onboarding

For this design I considered the main selling points of the app and what the user wanted to find out before they created an account.

From research I know that potential users get stuck at the registration point and have to google what Bubble is and what they are paying for.

Home

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Subscriptions

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Chat

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Wireframes available on Figma at